In 2017, the internet livestream will for the first time be available in German and English languages for all races of the 2017 VLN endurance championship Nürburgring. Radio Le Mans has been engaged for the international stream. The transmission will moreover not only be shown on the VLN website VLN.de but also on Facebook Live.
The VLN endurance championship Nürburgring will start in its 41st season on the 25th of March 2017 and the 63rd ADAC Westfalenfahrt, the first round of the year, will mark a milestone in the news coverage of this worldwide biggest grassroots racing series: From the new season, the livestream on the internet will be clearly enhanced so that the fans and spectators will have much more comprehensive and spectacular pictures of this VLN motorsport experience on their screens. The most important innovation: All VLN races will have a German and an English commentary in the livestream; for the international commentary, the VLN communications managers were able to get the cult commentators of Radio Le Mans under contract. And: The transmissions will in future not only be available on the VLN website VLN.de - the package here will as usual be completed by live timing and live ticker - but the action can also be followed up via Facebook Live.
“Ideally, you should follow the VLN races live at the race track”, says Dietmar Busch, the Managing Director of the VLN Veranstaltungs- und Vermarktungsgesellschaft (VV). “For all those who cannot personally attend all the races at the Nürburgring, the livestream, which has been available for our fans since five year now, is of great importance.” In 2016, the total number of visits during the online transmissions was 70 percent higher than the total number of audience share at the race summaries on TV. In addition, there were good viewing figures with regard to the VLN own YouTube channel.
“These figures really convinced for us”, says Busch, “and we have decided not to carry on the TV broadcast in its previous form. We recombine the resources and will in future fully focus on livestream and online videos via various distribution channels.”
The VLN fans will from now on have the possibility to follow the complete racing action at the race track online. This season, the livestream will start on the race day, Saturday, 15 minutes before the beginning of practice at 8:15 am and end with the post-race prizegiving ceremony at about 4:30 pm (6:30 pm for the ROWE 6 Hour ADAC Ruhr-Pokal-Rennen on 19th August).
The long-time VLN track commentators Lars Gutsche and Olli Martini, together with the two experts Patrick Simon and Dirk Adorf who will alternate from race to race, will provide the commentaries for the stream in German language. The programme will finally be upgraded amongst others by expert discussions after the practice and by exciting insights behind the scenes with clips specifically created for this purpose. “Our track commentators are cult for the fans of our endurance championship”, says Dietmar Busch. “This is why we are really happy continue our cooperation with them for the German commentaries.”
What Martini, Gutsche and Co. represent for the VLN fans is equal to what the team of Radio Le Mans represent in the worldwide scene of long-distance racing. Jonny Palmer and John Hindhaugh, who will be the regular team in charge of the English commentaries, are experts in motorsport and have a high affinity for the Nordschleife. “I am convinced that we will significantly increase the international coverage of the VLN with the English livestream”, says the VLN VV Manging Director.
Radio Le Mans was created in the mid-eightieth as local radio broadcaster at the British Formula One Grand Prix and became quickly active at other important races, too. In 1997, the radio broadcasters were the first to dare taking the step into the World Wide Web. Since then, Radio Le Mans has become an integral part of the media coverage in long-distance racing. In addition to the VLN, the worldwide most important 24h Races and most popular international racing series will in 2017 also be on the broadcast schedule of the British team.
The Nürburgring with its legendary Nordschleife is a source of great fascination all over the world. Last year already, about one third of the VLN livestream hits were generated from abroad. This proportion is also in line with the current configuration of the participants’ nationalities in the VLN endurance championship: Approximately one third of the about 900 race drivers in the VLN are coming from 40 different countries.
In addition to the livestream, the online range of moving pictures will also be further developed in 2017. In between the races, informative clips will be available on the social media platforms YouTube and Facebook. And complete repetitions of the race broadcasts will of course remain online.
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